GARY HEDRICK
A maker at my core and a design leader by practice, I build brands, products, and experiences that help organizations express who they are with clarity, consistency, and emotional resonance.
Building Brand Worlds
For more than two decades I have shaped work across digital platforms, brand systems, and creative strategy — from university-wide initiatives at Boston University to enterprise experience design at Verndale, along with independent projects spanning tech, retail, cannabis, fashion, consumer goods, and the arts.
creativity is both work and a way of life
I lead with empathy and collaboration, creating environments where designers, engineers, strategists, and partners feel supported, confident, and able to do meaningful work together. My focus is always the same: connect strategy with execution, align brand and product, and design experiences that serve real people while strengthening the organizations behind them.
WORK SAMPLES
