A MAKER AT MY CORE. A CREATIVE LEADER BY PRACTICE.
I'm a creative leader, designer, and systems thinker who works at the intersection of brand, experience, strategy, and technology.
About ME
For more than 25 years, I've built brands, campaigns, products, and digital experiences across nearly every creative medium. That broad foundation allows me to see connections where others see disciplines.
I specialize in bringing brand, marketing, strategy, experience design, and technology together to create cohesive experiences. Whether print, digital, environmental, or product, I believe every touchpoint should strengthen the same story.
My role at Boston University:
At Boston University, I help lead the university's digital brand across a highly decentralized organization. Partnering with schools, research centers, administrative offices, and university leadership, I connect institutional strategy with brand, experience, and technology, creating scalable digital standards while helping each organization tell its own story within the broader Boston University brand.
What I Help Organizations D0:
I’m an Associate Creative Director in Interactive Design at Boston University, where I lead experience design and product direction across large-scale digital platforms. I originate and guide product and platform initiatives from concept through delivery, working across design, development, product, marketing, and analytics teams. A lot of what I do starts as something undefined—and becomes a real system, tool, or platform that people use.
How I work
I believe the best creative work begins with listening. I bring people together early, challenge assumptions with curiosity, and use workshops, research, and collaboration to build shared understanding. Once the direction is clear, I focus on creating momentum, helping teams move confidently from strategy to execution.
Leadership
I lead by creating clarity. Whether mentoring designers, facilitating executive workshops, or helping cross-functional teams align around a shared vision, I focus on building trust, simplifying complexity, and creating environments where great work can happen. Leadership isn't about directing every decision, it's about helping people move forward together.
How I think
I don't see brands as logos or products as features. I see them as systems of experiences that shape how people feel, decide, and remember. The strongest organizations don't create isolated touchpoints, they create connected experiences that reinforce trust, purpose, and identity over time.
What I’m About
I'm motivated by meaningful work and the opportunity to make organizations better than I found them. Whether I'm helping a university recruit students, supporting a nonprofit's mission, or building a brand from the ground up, I'm energized by solving complex problems with thoughtful people who care about making a difference.
Experience & Impact
Associate Creative Director, Boston University (2018–Present)
Co-lead interactive design and experience direction across large-scale digital platforms within a complex, decentralized organization.
Originate and guide product and platform initiatives from concept through delivery, working across design, development, product, content, and marketing teams.
Lead and mentor designers while directing cross-functional teams to deliver cohesive, scalable digital experiences.
Establish and evolve design systems and experience frameworks that reduce ambiguity, enable reuse, and strengthen consistency across platforms.
Shape strategic direction by connecting user needs, business priorities, and long-term organizational goals.
Lead workshops and collaborative working sessions to align stakeholders, define problem spaces, and move initiatives forward with clarity.
Partner with analytics teams to inform decisions and improve usability, engagement, and overall experience outcomes.
Create environments where teams can operate with confidence, alignment, and shared purpose.
Prior Experience
Built foundational experience in Boston-area agency environments, developing strong execution, collaboration, and client partnership skills.
Founded and lead an independent creative practice focused on strategy-driven brand and experience work, grounded in trust and long-term relationships.
Known for helping organizations move forward with clarity, focus, and shared understanding.
Selected Creative Leadership Work
A selection of work spanning brand, product, and experience—connecting strategy to execution across disciplines.
Selected Clients & Collaborations
I’ve worked with and collaborated with organizations across industries, including:
Aegens / Armstrong Ambulance / Avaya / Bauer / Berkley Place / Big Blue Banshee Recording Studio / Bostitch / Boston Harbor Hotels / Boston Public Schools / Boston University / Blue Cross Blue Shield / Casino Productions / City Fresh Foods / Coalition for the Homeless NYC / Cognetra / Concentra Healthcare / The Cornerstop Eatery / Corning University / CRTV / Cubist Pharmaceuticals / Dan Gillan Photography / Delta Dental / Edison Beer / Elephas Creative / Ember Gardens / Fishbone / GE Healthcare / Georgia Pacific / Greg Hren Photography / Herbwell Cannabis / Honeywell / Hull Public Schools / JS Puffer Electrical / IEWC / Jackrabbit Design / Jordan’s Furniture / KHJ Brand Activation / Massachusetts General Hospital / Mesirow Financial / The Mighty Mighty Bosstones / MIT / Moonshot Beer / Nantasket Beach Resort / Poker Central / Sallen Cycles / Scrubology / Shepard Fairey / Stanley Tools / Swan Boats / Taco Party Truck / 360 Communications / TJX Companies / Toad the Wet Sprocket / Unisys / Untold Brewery / Winsper / Woodworks / Work ’N Gear / Verndale
These projects span enterprise, lifestyle, higher education, retail, culture, brewing, cannabis, and tech — giving me the ability to work fluidly across both large-scale systems and deeply expressive, emotionally driven brands.
Awards
CASE Circle of Excellence (2023, 2022)
IHAF Gold & Silver (2023)
UCDA Award (2023)
University & College Designers Association (2020)
Horizon Interactive Award (2016)
Exploring What’s Next
I'm interested in opportunities where brand, strategy, experience, and creative leadership come together to solve meaningful problems. I enjoy helping organizations find clarity, align people around a shared vision, and build systems and experiences that create lasting impact.
Whether joining an established team or partnering on long-term initiatives, I'm drawn to organizations that value curiosity, collaboration, and thoughtful execution.