The Hideaway

A brand world you can walk into, designed and built by hand

The Hideaway is a five-star immersive short-term rental on the South Shore of Boston. It’s more than a property — it’s a fully realized brand world built with intention, craft, and emotion.

We bought the property and restored it ourselves. We rebuilt the structure from the ground up, shaping every board, beam, surface, and detail with our own hands. From the brand identity to the physical space to the guest experience, The Hideaway is something we designed, built, and brought to life together.

The result is a retreat that feels warm, textural, and deeply human — and it consistently performs at the top of its market.

The Challenge

Short-term rentals in the region often feel generic and disconnected. The challenge was to create the opposite: a place with soul. A place built by hand. A place where design, craft, and emotional resonance all work together.

We set out to:

• Restore an aging structure

• Rebuild it ourselves, from foundation to finish

• Create a cohesive brand identity

• Design an interior experience with warmth and intention

• Craft a digital presence that reflected the world inside

• Build a guest journey that felt personal, calming, and memorable

And do all of it in a way that remained financially sustainable year-round.

Approach

We approached The Hideaway the same way we approach creative work: define the world first, then build everything to support it. Every decision — visual, spatial, digital, and experiential — came back to intention, clarity, and craft.

1. Brand World: The narrative was built as we created the structure and the vibe. The Hideaway dictated the flow with themes of escape, warmth, nature, and restoration shaped the mood, materials, color palette, and voice.

2. Identity System: We created a simple, grounded identity with a logo, typography, and photo direction that reflected the space’s calm, handcrafted feel.

3. Design/Build: We restored and rebuilt the structure ourselves, shaping the space board by board. The brand informed the architecture, and the architecture informed the brand.

4. Interior Experience: We designed a warm, minimal, textural interior using natural materials, clean lines, and intentional details that feel lived-in, not staged.

5. Digital Experience: We built a digital presence that feels as warm and clear as the space: clean photography, simple booking flow, and a consistent, human voice across all platforms.

6. Guest Journey: We shaped the stay like a narrative arc — welcoming arrival, calm and comfort during the stay, and a simple, thoughtful departure.