Honeywell Aerospace

Transforming Aerospace Storytelling Through Experience Design

Senior Art Director / Pitch Lead
Verndale

As Senior Art Director at Verndale, I led the creative direction for the complete redesign of Honeywell Aerospace’s digital experience. Honeywell needed a modern, intuitive, and high-performance website capable of showcasing complex aviation technology, deep product ecosystems, and real-time innovation inside the cockpit.

I developed the creative pitch that won the engagement and established the UX, visual direction, and content approach that defined the new platform. Working closely with Experience Architects, Strategists, and development teams across the U.S. and Bangalore, I guided the design system, mentored designers throughout rollout, and ensured the final product delivered a cohesive, future-ready experience.

The result is a bold, story-driven website that elevates Honeywell’s voice in aerospace innovation—combining dynamic visual storytelling with enterprise-grade clarity, modularity, and performance.


ipad-pro-mockup.jpg

The Challenge

Honeywell Aerospace needed a modern digital platform capable of presenting highly technical aviation content in a way that felt accessible, inspiring, and forward-thinking. Their legacy site was fragmented, visually outdated, and unable to support the depth of product ecosystems and editorial content Honeywell needed to showcase.


Midnight-Black.jpg

The Approach

I led the pitch vision and creative direction, defining a design language that blended precision engineering with bold editorial storytelling. Working with Experience Architects, Strategists, and developers, we built a modular system that supported:
• product exploration
• immersive cockpit visuals
• rich editorial stories
• innovation showcases
• simplified wayfinding for diverse user groups

Throughout the engagement, I mentored the design team and ensured the creative vision aligned with the strategic and technical roadmap.

The Solution

A dynamic, high-performance aerospace experience grounded in clarity, structure, and visual impact. The site delivers a modern editorial system, an aviation-inspired visual language, improved UX architecture, and a future-proof foundation that scales with Honeywell’s innovation.


[Honeywell-Home-D3-B-desktop].jpg
Back to Branding + Design