Cape Cod Grow Lab

Recalibrating a Brand Rooted in Local Craft & Culture

Cape Cod Grow Lab needed a brand refresh that honored their identity while giving them a stronger, more scalable system. They had a logo — but no consistency, no color strategy, and no foundational style guide. I was brought in to modernize the brand and build a flexible visual ecosystem.

What I Delivered:

• A refined, recalibrated logo system with improved balance and clarity

• Extensions and variants for merch, digital, packaging, and storefront use

• A robust color palette inspired by coastal, botanical, and scientific cues

• Typography, iconography, and a fully-realized style guide

• Updated brand applications across hats, apparel, packaging, and environmental design

“I had the pleasure of working with Gary Hedrick during our rebranding project for Cape Cod Grow Lab, and I couldn't be happier with the results. Gary's creative vision, professionalism, and punctuality were evident in every aspect of his work. His innovative branding concepts and clear, comprehensive guidelines not only elevated our brand but also provided us with a strong foundation for future growth. I highly recommend Gary for any project that requires a strategic and creative approach.”

Matt Griffin - Head of Cultivation, CEO, Cape Cod Grow Lab

Impact

The result is a cohesive, elevated brand with the same spirit — but stronger, clearer, and built for longevity. The visual system now supports their growth and ensures consistency across every touchpoint, from merch to marketing to retail.