Built for Change: The New BU Sustainability Experience

Creative Direction: Gary Hedrick / Design and Front End Development: Nate Trueblood, Tim Spears, Charlie Guerrero

I led creative direction for the Boston University Sustainability website—a platform designed to reflect the bold, forward-thinking mission it represents. The goal was to create a modern digital experience that felt alive: clean, accessible, and intentional, with design choices that echo the urgency and optimism of the sustainability movement. Every element, from layout to typography to motion, was built to support clarity, action, and a future-focused mindset. This wasn’t just about looking good—it was about designing a space that invites people in, informs, and inspires change.