Bibbidi Bobbidi Bright

A Community Holiday Light Experience in Hull, Massachusetts

Bibbidi Bobbidi Bright is a holiday light contest created by my wife, Liliana Hedrick, to bring the Hull community together through creativity and seasonal magic. I developed the full visual identity and digital presence to help transform the idea into a cohesive town-wide experience.

The Challenge

Hull is stretched along the coastline, making a town-wide event tricky. The brand needed to be fun, inviting, and easy to navigate — something families could immediately understand and share across the community.

The Solution

Branding

A whimsical, glowing logo paired with a warm holiday palette created a festive, approachable identity that felt like a town tradition from day one.

Digital Experience

I built clear, shareable social assets and a friendly Facebook presence that helped residents join, vote, and spread the word.

The BBB Map

A simple, colorful map showcased participating homes and recommended viewing routes, turning the event into a self-guided holiday tour.

Impact

Bibbidi Bobbidi Bright quickly became a beloved Hull tradition, strengthening community connection and bringing neighbors together every holiday season.