Boston University College of Fine Arts

Unifying Three Schools and a Magazine Into One Cohesive Digital Experience

Boston University’s College of Fine Arts came to our team with a challenge: three separate schools — Theatre, Music, and Visual Arts — plus the standalone CFA Magazine all lived on different websites, each with different visual languages, content structures, and brand expressions. There was no unified experience that reflected CFA’s singular vision as the creative and cultural engine of Boston University.

I served as the Creative Director for Design, Content Strategy, and Development, leading a cross-disciplinary team of eight and working closely with CFA leadership to reshape how the college presents itself to the world.

My Role

Creative Direction & Design Leadership
I led the creative direction for the entire digital ecosystem — visual language, layout systems, page structures, interactive behaviors, motion cues, and the overarching brand expression across all CFA entities.

Content Strategy & Process Development
I worked directly with the CFA communications team to build new workflows for content creation, organization, maintenance, and governance. We developed a cleaner, more intuitive approach to gathering academic content across the three schools.

Team Leadership
I guided a team of designers, UX strategists, developers, and writers, ensuring alignment, clarity of vision, and seamless execution across every discipline.

Photography & Video Consultation
I consulted on art direction for photo and video assets so the new site would have a cohesive visual rhythm and emotional tone — reflecting real artists, real work, and real creative energy.

The Challenge

The College of Fine Arts had four independent sites, each telling its story in a different way:

  • School of Theatre

  • School of Music

  • School of Visual Arts

  • CFA Magazine

There was no unified identity, no shared structure, and no single destination that showcased the depth, diversity, and excellence of the arts at BU.

We needed to create a single, comprehensive digital expression that felt elevated, inspiring, modern, and true to the creative core of the college.

The Solution

We created a unified, modular digital system — a new ecosystem that:

  • Brought all three schools and the magazine under one cohesive brand experience

  • Maintained each school’s individuality while elevating them under a shared identity

  • Simplified the user journey for prospective students, parents, alumni, and industry partners

  • Used flexible components to tell the stories of artists, performers, educators, and researchers

  • Integrated rich media, bold design, and intuitive editorial structures to keep content fresh and alive

Every detail — typography, layout, interaction, hierarchy, motion — was built to reflect what CFA is:
a world-class creative powerhouse and a home for artists at every stage of their journey.

Impact

The new CFA digital ecosystem created:

  • One unified online home for the entire college

  • A scalable framework used by dozens of administrators and contributors

  • A cohesive visual and narrative experience that finally feels like CFA

  • A strong recruitment and storytelling platform for all three schools

  • A dramatically improved user experience across mobile and desktop

CFA now presents itself with clarity, energy, and purpose — all under one roof, all connected, all speaking the same creative language.